Rui PG Pereira (rux) was born and raised in the mountain side of Portugal and since an early age he likes to take appart things in order to build new toys.
Rui studied new media and multimedia design for his undergrad (while performing live-visuals) which later drove him to go for a specialization in human factors for information systems and Human-Computer Interaction. Later on, Rui graduated from the Interactive Telecommunications Program (ITP) at NYU.
Rui has worked as a multimedia researcher/creative, interaction and user experience designer and also as a consultant for IDEO, providing interaction design consulting for major clients in the areas of finance and entertainment.
As a freelance Interaction Designer and researcher Rui has provided clients with creative solutions and compelling experiences based on expressive interactions.
Rui is also an educator, teaching workshops on interface design for live visuals performance and mobile audiovisual tools.
Currently, Rui is a visiting Scholar at the Design and Technology MFA Program at Parsons – The New School for Design in New York.
Live visuals performer and passioned about music, visuals and interaction (rux) has devoted much of his experiments and work to these areas and to the exploration of emotional connections through expressive interfaces.
AbunchofExperiments is subsidiary site-project, a repository of current and past experiments with code and interaction.